decolonial by design: ONLINE COURSE
An expansive 'anti-racism' programme for brand, marketing and comms people who want to create with intention, shape new worlds, and lead with authenticity.
DECOLONIAL BY DESIGN
An expansive 'anti-racism' programme for experienced brand, marketing and comms professionals who want to create with intention, shape new worlds, and lead with authenticity.
AMPLIFY YOUR IMPACT
By using your work to share messages the world needs to hear.
You’re being called on to show up with more intentionality and play your part as a shaper of worlds. But with so much focus on unwritten rules regarding what's 'sayable' or not, our sense of creativity and authenticity can start to feel blocked. Which ironically prevents us from tapping into the power to make meaningful change.
With this in mind, our guidance around language, is an offering.
One that empowers rather than stiffles. Guidance rooted in traceable wisdom - and not simply attached to the ever-changing whims of our current social climate.
Decolonial by Design supports you, your organisation (and your clients) to unlock the restorative messages that you are uniquely positioned to share. It's about expanding your capacity for authentic creative expression, rather than stifling its potential.
Keep reading to find out how.
amplify your impact
By using your work to share messages the world needs to hear.
first up,
What exactly is meant by decolonial?
Watch this short video
on the colonial history of branding for a real taste of what we’re talking about.
DBD teaches
Symbolic Literacy,
to heal the harms of Symbolic Violence.
DBD unpacks the way that Symbolic Violence acts upon various groups, ideas and identities - from left-handedness, to neurodivergence and nature.
Crucially, we teach semiotics & symbolic literacy to support professionals like you to contribute to healing the harms of symbolic violence through the power of conscious creation.
DBD focuses on the core components that lay the foundation for systemic racism and other forms of oppression.
It's creatives like you, who shape our world.
What's included?
Want instant access?
3 Hours of Video
The DBD Framework
Implementation Tasks
Participation
Certificate
What's new?
We've also added an extended module dedicated to Decolonising International Development, in support of our new open access resource Rethinking Comms.
For launch week, until Friday 8th March, you can purchase a seat at £225 instead of the usual £325, using the discount code: rethinkingcomms
Why this? Why now?
There’s this idea that when it comes to anti-racism education, you should take the initiative, select from a general group of resources and figure out how to apply the insights to your work. Worthwhile start? Sure. Especially for your personal Decolonial journey. But when you want to apply the insights to your area of expertise, specialisation is key.
If you were selling a property and needed to learn about the legal side, would you read a general legal book? Or a legal book that’s specifically about property sales?
Same when it comes to 'anti-racism'.
Start wide with a basic curriculum, yes. But when you find yourself wanting to effectively apply it to your field of expertise, this is an invitation to go deep.
Focus is key
Focus is key
Focus is key
Focus is key
Focus is key
Focus is key
Focus is key
So if you’re a teacher, learn about racism in education.
If you work in sport, learn about racism in sport.
If you’re a scientist, learn about scientific racism.
Yoga teacher? Learn about decolonizing wellness.
And if you’re working in branding & advertising, hello :)
So if you’re a teacher, learn about racism in education.
If you work in sport, learn about racism in sport.
If you’re a scientist, learn about scientific racism.
Yoga teacher? Learn about decolonizing wellness.
And if you’re working in branding & advertising, hello :)
first up,
Why do we say 'anti-racism'?
The reason we use the term 'anti-racism' (using inadverted commas) to describe our programme is two-fold:
1) We don't particularly love the term anti-racism - and our course encompasses so much more. But at the same time, we recognise that this language offers a more digestible reference point for our audience.
2) Parts of the course are offered through the lens of anti-racism, (anti-black-racism, to be precise). In doing so we unpack how and why anti-black-racism, along with anti -feminine-sexism, represent two of the most pervasive forms of oppression/dominance culture. And through this lens, we take powerful insights and apply them across the board to things like neurotype, climate damage and even anti-left-handedness.
Words that more accurately describe this work is non-supremist, non-dualistic, eco-feminist or decolonial.
Our tiny but mighty team.
Najite Phoenix / Founder & Course Creator
Vikki Acland / Comms and Growth Manager
Meet the instructor
Najité Phoenix is Decolonial by Design’s founder and curriculum developer.
Find out more about what she brings to the programme below.
Completed her MA in Brands, Communications and Culture before beginning a PhD in Critical Marketing.
Background in arts activism, brand strategy, copywriting for change and spoken word.
Trained 300+ entrepreneurs to use storytelling for social good.
The Decolonial by Design course was absolutely fantastic. It covered so much, delving into complex issues - presented clearly with great visuals. It's such an extensive piece of work that I think should be utilised by advertising, branding and comms teams everywhere. I 100% recommend.
The DBD course is incredibly informative, engaging, easy to follow and reinforces why I want to decolonize the way I brand myself and market my services. I definitely recommend this course to anyone looking to decolonize the way they approach marketing and branding.
The Decolonial by Design Framework is brilliant. I love how the provocations ask critical/complex questions in a clear an concise way. It's really helped me to reflect on the work that I do with NGOs. I think it's crucial for all organisations and marcomms professionals out there.
Choose your seats
Individual Seats
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Instant Access
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Personal Login
Team Seats
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Instant Access
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Individual Logins
Agency Seats
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Instant access
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Individual Login
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Team Leader Set-up
Frequently asked questions
What happens after I purchase?
Do you recommend taking it individually or in one sitting as a team?
We need more than 20 seats. Can you accommodate?
How long will I/we have access to the course?
Now here's the thing
But you can apply a framework to your projects immediately.
|I’ve helped over 300 entrepreneurs and creatives achieve this in just one day.
Through offline workshops with live group challenges that proved they understood their stuff!
Are you ready for a similar shift?